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| COLORS, CULTURE and EMOTIONS |
| If the use of colors is a cultural thing, their emotional message is independent from races and customs. |
Let's take a look at black and white:
Light which creates life and night which frightens.
In the west, we wed in white and bury in black. In India, it is the contrary.
At first glance there is a different use, however:
In the West, the wedding's white in church symbolizes the purity of the bride as well as the passage in front of God who will bless this union.
(As a matter of fact, the sexual freedom is accompanied by a diminution of white weddings to the profit of cream colored dresses or other colors…)
Black on the contrary symbolizes the pain of grief (the night of the passage).
In India, the white worn during cremation signifies the meeting with the Divine.
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At the same time, it is a way of showing the difficulty of the passage to adult age to indulge in wearing black among teens. It was also a way to express the difficulty of the times and therefore long periods of history have been marked by black in the past, etc...
Therefore there are different cultures but the language remains the same.
As a matter of fact we all participate in what we have acquired and what is inbred.
And if what we have acquired comes from our education, trends and cultures, it is the contrary for what is inbred. And more particularly our unconscious mind which, is the power of our emotions and is also based on the human species evolution.
It is permeated with what has remained constant during this long evolution.
These constant phenomenons created the determinism of the language.
In regards to constants of the world of color, they are quite simple:
Red is the color of blood and earth: The matter, the body. Blue is the color of the liquid world: The ocean, the sky, the rain and water. Green is the color of the vegetal world. Yellow is the color of the sun.
These colors which naturally became the colors of the eye's pigments all left a trace on our evolution.
It is this necessary layer of fundamental communication, which functions by associations between the conscious and the unconscious mind and which is common to all and which is the object of the non verbal and more particularly to the language of colors.
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